Consumer Behaviour and Attention Management
David Amerland talks with Jason Barnard about Consumer Behaviour.
We all know about consumer behaviour… but how many of us have thought about attention management as an approach to influencing it? David and jason will dig down that rabbit hole, and hopefully also cover 4 trends david identified last year: personalisation, experience, awareness and usefulness.
Organised by Kalicube in partnership with Wordlift.
Part of the Kalicube Tuesdays series.