David Amerland is a successful author, business journalist and speaker. In this video interview with The Brand SERP Guy (Jason Barnard), he explains how using an attention management approach to business influences consumer behaviour.
David Amerland talks with Jason Barnard about Consumer Behaviour.
We all know about consumer behaviour… but how many of us have thought about attention management as an approach to influencing it? David and jason will dig down that rabbit hole, and hopefully also cover 4 trends david identified last year: personalisation, experience, awareness and usefulness.
Organised by Kalicube in partnership with Wordlift.
Part of the Kalicube Tuesdays series.
