Rand Fishkin with Jason Barnard - Know Your Audience Better: Effective Market Research

Rand Fishkin is the co-founder and CEO of SparkToro. In this video interview with Jason Barnard, he explains how to manage information in the Knowledge Graph.

Rand Fishkin talks with Jason Barnard about Google’s Knowledge Graph and Wikipedia.

Rand Fishkin talks to Jason Barnard about removing Wikipedia from the equation when managing the Knowledge Graph.

Many marketers rely on using Wikipedia to get into Google’s Knowledge Graph. This approach has multiple issues

it is not appreciated by Wikipedia editors

it isn’t helpful to Wikipedia users

it truly is an all-or-nothing tactic

it fails if the article is never published, or is quickly deleted

it is an unstable ‘one trick pony’ strategy

it hands control of ‘facts’ about your brand (or personal brand) to Wikipedians

… and then it isn’t the only way to get into the Knowledge Graph. There are many, many other routes you can take that are more stable, more reliable and where you have control.

Mostly, we discuss removing Wikipedia from the equation in our Knowledge Graph strategies… but we talk around the topic – taking control of information about you online, Brand SERPs, the future of Brand in digital marketing, the power of the tech giants… and rather a lot more !

53 stunningly interesting minutes and an incredibly insightful conversation.

Organised by Kalicube in partnership with Wordlift.

Part of the Kalicube Tuesdays series.

Listen to the podcast episode >>

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