Ryan Foland is an expert at teaching people how to successfully build a brand. In this video interview with Jason Barnard, he explains how to help people find your business.
Ryan Foland talks to Jason Barnard about business and marketing.
Ryan Foland talks to Jason Barnard about effective marketing, which comes down to ensuring people can find your business when they need your products or services. Sounds simple? It is 🙂
Ryan starts by telling me about his concept of the invisible like – a concept I love because it gives encouragement to all of us with our content creation. We then move on to inbound marketing to help people find your business, and specifically appreciating that your employees are one of the best inbound marketing tools you have at your disposal. I then pull in SEO (Search Engine Optimisation) – how all this could apply to Google and more specifically E-A-T. Ryan beautifully circles back from authority and trust to his ‘invisible like’. And we end with the delightful approach that you should ‘treat people as people’ for your business to thrive. Brilliant, and well worth listening to.
Organised by Kalicube in partnership with Wordlift.
Part of the Kalicube Tuesdays series.