Ted Rubin coined the phrase Return on relationship. In this video interview with Jason Barnard, he explains exactly what he means and how this approach can help you in marketing.
Ted Rubin talks to Jason Barnard about RoR (return on relationship).
Gaining Return on Relationship Whilst Being Good to People
Ted is famous for his mottos, including ‘Return on Relationship‘ and ‘Be Good to People’. In this conversation, he puts these two together in the rough and tumble world of business.
He is also famous for straight talking, so this is a thoroughly interesting conversation that is a bit out of the ordinary.
Ted Rubin talks to Jason Barnard about building an audience that truly engages with you and is truly relevant to your brand and products.
Organised by Kalicube in partnership with Wordlift.
Part of the Kalicube Tuesdays series.