Neal Schaffer talks with Jason Barnard about influencer marketing.
There’s a lot of buzz around influencer marketing right now. Even I hear it! Neal explains what is happening, with a particular focus on social media. Awesome!
We start with a conversation about drummers, then quickly get onto the topic we initially intended to talk about: influencer marketing. First thing an influencer should do is optimise their personal Brand SERP. They need to own that Google result. As an influencer, you need to have a focused brand strategy, and a dedicated website. Social media is all about being personal, relatable and emotional. Remember, social media was made for people and brands are trespassing – a brand that uses social as a way to advertise themselves. Which is a mistake. One very interesting fact about social media that stands out for me is that 90% of people on social are lurkers, 9% are commenters and 1% are content creators. In short, there are a phenomenal number of people just waiting for great content, so all you need to do is create quality content that is truly relevant to your audience…. and then collaborate with them. Simple.
Organised by Kalicube in partnership with Wordlift.
Part of the Kalicube Tuesdays series.