April Dunford with Jason Barnard at Kalicube Tuesdays

April Dunford is a world-renowned expert on product positioning. In this video interview with Jason Barnard, she explains the practical application of product positioning.

April Dunford talks with Jason Barnard abou product positioning

Everything we do in marketing and sales starts with our fundamental positioning. Yet many companies don’t deliberately position their offerings. Positioning is very misunderstood topic and I think that’s because we don’t really understand how to break it down and how to find the best position for our offerings. April’s work is focused on the practical application of positioning and helping companies understand not just what positioning is, but how we actually do it.

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Organised by Kalicube in partnership with Wordlift.

Part of the Kalicube Tuesdays series.

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Helpful Resources About How to Nail Product Positioning

A Quickstart Guide to Positioning

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