Erin Sparks is the owner and president of Site Strategics. In this video interview with Jason Barnard, he explains why marketing agencies should evolve and create new media production services.
The uniqueness of an agency developing a podcast that builds into its own brand, necessitates a studio build and builds a new set of services for the clients of the agency, the Omnichannel content curation process.
Using a podcast as an R&D process for teaching and instruction of team members of an agency, let alone brand identity and morale-boosting, relationship-building and networking through podcasts – the “foxhole” method of building trust (Live broadcast or otherwise).
Managing a trio of brands for one company: agency, studio, podcast. The attempt to separate and support each other.
Researching the ever-changing landscape of digital marketing topic to interview SMEs on their specific skills and not fall on one’s face.
Scheduled for 24 August 2021 at 17 H CEST (Paris)
The event is 100% free:
Organised by Kalicube in partnership with Wordlift.
Part of the Kalicube Tuesdays series.