Adam Helweh is a Digital Marketing Expert and CEO of Secret Sushi, Inc. In this video interview with Jason Barnard, he shares his strategies on how to effectively engage your customers.
What does it mean to be a connected customer? The control of the customer journey has shifted from brands into the hands of connected customers. Customers continue to rely more and more on technology to discover products/services, make purchasing decisions, communicate with brands, and influence others. How can a business meet customers along this shifting, digitally-driven journey to create human connections and drive business results? Understand what influences the behavior and expectations of connected customers and give them exactly what they need.
Organised by Kalicube in partnership with Wordlift.
Part of the Kalicube Tuesdays series.