Melinda Byerley has 20 years of experience in marketing. In this video interview with Jason Barnard, she shares timeless principles in marketing that still work.
Most marketing conversations are about being new and fresh. But some things should never change and haven’t stopped working, no matter what Google or Facebook does to their algorithm, or what new media platform has sprouted. Surprisingly few marketing leaders get the basics right – and those basics are usually the difference between marketing success and failure on every level.
Join Melinda and Jason as they discuss going back to basics as a winning strategy that works.
Organised by Kalicube in partnership with Wordlift.
Part of the Kalicube Tuesdays series.