Bill Slawski is an SEO expert for over 24 years. In this video interview with Jason Barnard, he talks about Google’s Knowledge Graph, Knowledge Panels, and what you need to know about entities in SEO.
Bill Slawski talks with Jason Barnard about the relationships between entities, knowledge panels and their place on the SERP.
This episode is a special edition inspired by this article by Bill on Search Engine Journal.
How might queries that trigger structured information cards change over time? When does a search engine decide that it should show a knowledge panel in response to a query? What words in a query will trigger that knowledge panel? Where do knowledge panels come from? How are they changing? The list of questions I have is endless 🙂
Scheduled for 23rd March 2021 at 17 H CET
Organised by Kalicube in partnership with Wordlift.
Part of the Kalicube Tuesdays series.