Casie Gillette has 20 years of digital marketing experience. In this video interview with Jason Barnard, she reveals how to leverage technology for an effective content strategy.
With technology giving customers a bigger voice than ever before, customers expect more from brands. What does this mean for content marketers? It means we need to rethink our strategies to ensure we aren’t just producing content but we are giving customers the information they want and actually need.
Scheduled for 30 March 2021 at 17 H CEST (Paris)
Organised by Kalicube in partnership with Wordlift.
Part of the Kalicube Tuesdays series.