Yaagneshwaran Ganesh and Jason Barnard

Yaagneshwaran Ganesh is Director of Marketing at Avoma and has more than 12 years of experience. In this video interview with Jason Barnard, he shares effective methods for building a brand narrative through storytelling.

Narratives are the most important part of content marketing that not many people tell you. Keywords, ranking, and traffic volume means nothing if people don’t believe in your vision, story, and direction. And get this, not everyone can be an innovator or be operating in a blue ocean.

So, in a sea of similar products or products that solve problems in the same ballpark, feature parity is of course table stakes. But, the narrative and belief system you build is the differentiator. The most believable story wins. And then if the Google Knowledge Panel also supports your story, it’s game on!

Scheduled for 18 May 2021 at 19 H CEST (Paris)

Book your place (free) >>

See on Google My Business >>

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Organised by Kalicube in partnership with Wordlift.

Part of the Kalicube Tuesdays series.

Listen to the podcast episode >>

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