Gennaro Cuofano is a digital entrepreneur who specializes in growing online businesses. In this video interview with Jason Barnard, he talks about how Google monetizes its SERP.
Exploring the possible business models behind the SERP and how Google (Alphabet) might continue its monetization efforts from traditional rankings, to advanced features (Knowledge Panels, PPA, Featured Snippets, and more) and toward Voice Search. We’ll try to address the question of how Google’s monetization of its main asset might change.
Scheduled for 28 September 2021 at 17 H CEST (Paris)
The event is 100% free:
Organised by Kalicube in partnership with Wordlift.
Part of the Kalicube Tuesdays series.