Nik Ranger is Studiohawk’s senior technical SEO lead and the founder of SEO Collective Australia while David Riccitelli is the co-founder of WordLift and has nearly 20 years of experience in SEO. In this video with Jason Barnard, they share the 3-step process of using Google SERPs to tune any website’s Search Console performance data into a list of entities to jump start a Knowledge Graph.
Wordlift Monthly Roundtable (February 2022)
The Semantic Web and Linked Data are here, and Google heavily relies on them to understand your content and rank it better. This means that alongside a content strategy publishers need a data strategy that translates into creating a Knowledge Graph made of related concepts and entities. The Knowledge Graph of a website is like its backbone, it provides structured data and connects all the content, sending clear signals to Google.
Creating a Knowledge Graph from scratch though can be painful and time consuming.
In this session we will show how we turn the SEO Experts most preferred tool, Google Sheets, into a Knowledge Graph creator by leveraging the WordLift Add-on for Google Sheets. We’ll show the 3-steps process that will take the performance data of any website and turn it into a list of entities to jump start a Knowledge Graph.
Scheduled for 08 February 2022 at 09 H CEST (Paris)
The event is 100% free:
Organised by Kalicube in partnership with Wordlift.
Part of the Kalicube Tuesdays series.