Kalicube Tuesdays with Joseph J. Sherman and Jason Barnard

Effective Media Cadence for PR

Joseph J. Sherman talks to Jason Barnard about building an effective public relations strategy that delivers results while focusing on people.

In this episode, Joseph J. Sherman shares his approach for engaging with editors, journalists, and bloggers.

– First, qualify media leads from marketing campaigns as sales opportunities. This means they must be treated with the appropriate respect, diligence, and urgent needs as they would with a sales lead.

– Contact potential media prospects through cold calls and emails that get responses.

– Build long-term trusting relationships with media professionals just as you would with prospects and clients.

– Proactively seek new media opportunities in a similar way that the company would pursue new business opportunities.

Set up meetings or calls between journalists, bloggers, and key team members in a similar way that you arrange meetings with prospective clients and sales executives.

Scheduled for 01 February 2022 at 17 H CEST (Paris)

The event is 100% free:

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Organised by Kalicube in partnership with Wordlift.

Part of the Kalicube Tuesdays series.