The Value of SEO
What is SEO worth? In a world that uses the internet to support decision-making, source products and find services. It seems madness to not invest in SEO.
Yet we all know that when it comes to the marketing budget, SEO is the crazy cousin you only invite to your wedding because your mother made you.
Sadly, most businesses invest more money in their Christmas works party than they do in SEO. But why?
Meet Andrew Holland, the Head of Organic at one of the UK’s fastest-growing digital agencies (Embryo) and author of the Value of SEO.
In this episode, Andrew discusses how the SEO industry can better position its offering by moving from a lead generation channel to a brand marketing one. And become a marketing channel that takes centre stage in any marketing budget.
By the end of this episode, you’ll have a range of concepts and tactics that you’ll be able to implement immediately to better position and sell SEO.
Join Andrew Holland and Jason Barnard for this week’s episode of Kalicube Tuesdays!
Scheduled for 19 July 2022 at 17 H CET (Paris)
The event is 100% free:
Organised by Kalicube in partnership with Wordlift.
Part of the Kalicube Tuesdays series.
