Poster for Ravi Yada and Jason Barnard

The Importance of Behavioural Analytics

Now more than ever, understanding your users and how they experience your website is critical. What is -and isn’t- working for them? How can you optimize your website to hit conversions and business metrics? In this talk, we’ll dig into user behavior analytics – why they’re essential to optimizing your user experience, which tools / techniques you should be leveraging, and how to combine it all to hit your goals.

Join Ravi Yada and Jason Barnard for this week’s episode of Kalicube Tuesdays!

Scheduled for 24 May 2022 at 17 H CET (Paris)

The event is 100% free:

Book your place (free) >>

Save to your calendar >>

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Organised by Kalicube in partnership with Wordlift and Digital Olympus.

Part of the Kalicube Tuesdays series.

Listen to the podcast episode >>

Relevant Content:

Digital Marketing Conference – Behavioral Analytics: Stop guessing. Get clarity. by Ravi Yada – YouTube
Growth Marketing Toolbox – GMT 268: What is Microsoft Clarity? | Growth Marketing Toolbox
AI Journal Publication – Understand your customers with Behavioral Analytics – The AI Journal
DMEXCO conference – DMEXCO 2019 Trusted Partnership Interview Series: Reprise – Microsoft Advertising

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