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Where Do Branded Searches on Google Come From?

Why do people search for brands on Google? Join us to explore the questions that drive us to make those searches, and what we expect to find. We’ll put search intent under a microscope and unravel the tangled threads of the customer journey as we examine the “why” behind branded searches.

Consumers bounce between online and offline channels as they ride the customer journey roller coaster. And they search company names for many different reasons at various points in the journey. For example, we search brands in Google when:

Comparing companies
Narrowing down products from a brand
Navigating to a website
Looking for directions to a store
Researching a CEO or company for investing
Reading product reviews
Leaving reviews
Looking for customer service information
Reading breaking news about a brand crisis
Looking for a job
Researching social or environmental impact of a company

Join Jonas Sickler and Jason Barnard for this week’s episode of Kalicube Tuesdays!

Scheduled for 18 October 2022 at 17 H CET (Paris)

The event is 100% free:

Book your place (free) >>

Save to your calendar >>

See on google my business >>

Set a reminder on YouTube >>

Organised by Kalicube in partnership with Wordlift.

Part of the Kalicube Tuesdays series.

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