Improve Your Brand Authority with Newsworthy Content
Brand authority is one of the most underrated marketing goals, yet it grows in importance with every passing day. In light of the countless conversations around AI and trust, it’s imperative that brands invest in establishing authority among their audiences.
One of the best ways for brands to improve authority is by creating newsworthy content, which signals to both readers and Google that they’re dedicated to providing real value and that they have a demonstrated understanding of important topics in their industry.
Using this newsworthy content to earn media adds another layer of trust, because a respected third-party is essentially vouching for the content the brand created. This strategy of creating journalistic content and securing media coverage is a tried-and-true way of building sustainable credibility and organic growth.
Links to pieces of content relevant to this topic:
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