Building a B2B Demand Generation Engine for High Growth
If high growth is a priority for your organisation, you need to create demand in the market for your company and your products. The key to increasing demand is to build out a highly focused, targeted and large digital footprint. And that is done with a strong demand generation strategy. When done well – this becomes a catalyst to drive more inbound leads and better quality leads – which equates to shorter sales cycles, higher close rates and lower customer acquisition costs.
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