Poster for Zara Altair, Benjamin Bar and Jason Barnard

Building Authority for Your Business: Key Steps for Discoverability (Special Episode)

With changing search algorithms and fading emphasis on ranking, it is time for businesses to build their authority for successful discovery. In this webinar, content strategist Zara Altair and SEO practitioner Benjamin Bar will guide agencies on how to educate their clients on this shift in search marketing. By learning to approach generative AI experience through ontologies, knowledge graphs, authorship, hidden gems, and content strategy, agencies can improve their clients’ traffic and entity connections, helping them stand out in the search market.

Learning Objectives:
– Learn to approach search marketing as building authority instead of chasing clicks
– Understand the role of business ontologies in search display
– Discover the importance of knowledge graphs and entity connections
– Explore authorship and hidden gems for building authority
– Develop a comprehensive content strategy for optimizing discoverability

Join Zara Altair, Benjamin Bar and Jason Barnard for this week’s special episode of Kalicube Tuesdays!

Scheduled for 26 September 2023 at 18 H CET (Paris)

The event is 100% free:

Book your place (free) >>

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Organised by Kalicube.

Part of the Kalicube Tuesdays series.

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