How Generative AI is Changing PPC

It is an exciting time for search engine advertising as both Google and Bing embrace the potentials of Artificial Intelligence (AI). At Google’s annual I/O event for developers this year, a new search experience was announced, featuring generative AI based on Google’s Lambda models.

Mirroring this, Microsoft’s Bing has been leveraging its ChatGPT integration for some time now.

So, what does this mean for Pay-Per-Click (PPC) advertisers?

In this episode of Kalicube Tuesdays, Frederick Vallaeys talks about the impact of generative AI on PPC, how advertisers can leverage it, and a lot more.

Links to pieces of content relevant to this topic:
https://www.optmyzr.com/blog/automation-layering-ppc/

Join Frederick Vallaeys and Jason Barnard for this week’s episode of Kalicube Tuesdays!

Scheduled for 23 January 2024 at 20 H CET (Paris)