Anton Shulke

Livestream production manager

Anton Shulke (The Livestream Guy) is a livestream production manager. Since 2015 he has worked on live events, webinars and podcasts for major players in the SEO industry such as Semrush and smaller companies such as Kalicube. Visit his site >>

Current position at Semrush.

Anton currently works at Semrush and his official title is Head of Influencer Marketing (SEO & PPC). At Semrush he has produced well over 400 livestreams with digital marketing industry experts such as Larry Kim, Joe Pulizzi, Bill Slawski, Aleyda Solis, Barry Schwartz, Rand Fishkin and John Mueller (Search Liaison at Google). His role here is mostly pre-show: defining the format of each session, choosing the topic, booking industry leading guests and promoting the event

With Jason Barnard…

Since 2020 he has worked as production manager on over 100 episodes of the podcast “With Jason Barnard…” through the Kalicube Tuesdays series of livestream events. Anton’s role as production manager spans booking guests, organising the show, technical testing and running each episode. Guests include Andy Crestodina, Mark Schaefer, Cindy Krum, David Amerland, Dennis Yu, Neal Schaffer…

Anton’s approach to Livestreaming.

His official job title at Semrush is Influencer Lead for Core Product (SEO & PPC). His unofficial title is The Livestream Guy. Why Influencer and not a livestream guy or webinar guy? The idea is that the livestream is not the finished product, it is simply a platform for driving Influencer Marketing. Anton’s conclusion after over 500 online events: Livestreaming is one of the best and most cost effective Influencer Marketing tools. Everybody wins: you are giving experts a speaking opportunity and an opportunity to promote themselves and their services to a worldwide audience through YouTube, the organiser gains credibility through their association with thought leaders, and the audience gets a good conversation and great insights from the best in the world

Backstory

Anton Shulke started his livestream by chance. After obtaining his Phd in Mathematic at Moscow State university, Anton moved first to the UK, then Spain running multiple companies including a bank, a cocktail bar and an Internet Café. By 2015 he had moved to Ukraine and was teaching English and Spanish… one of his students worked for Webpromo, a Ukranian digital marketing agency who had driven a lot of business through Russian language webinars. Anton joined their team, and produced over 100 livestream events before being head-hunted by Semrush. And the rest, as they say, is history.