Branded Search

A branded search is any search query on Google or Bing that includes the name of a brand (or personal brand). Examples include exact match (ie the exact brand name), but also “Brand + review”, “Brand + login”, “Brand + support”… and obviously many others, depending on the brand’s clientele.

In digital marketing it is vital for businesses / brands to rank #1 for every relevant branded term. Many businesses “miss the boat” in this aspect of their digital marketing strategy.