Prior to becoming the VP of Industry Insights for Yext, Duane Forrester accumulated over 20 years’ experience in the search and social fields. He is the author of How To Make Money With Your Blog and Turn Clicks Into Customers, through McGraw-Hill. Along the way, Duane has worked in marketing & PR with Caesar’s Palace, run his own websites, communities and consultancy, worked for small and enterprise publishers online. Past work included almost 9 years with Microsoft and Bing where he helped run their Webmaster Tools program, as well as the SEO program at MSN. In between the bookends of Yext and Bing, Duane ran operations for Bruce Clay, Inc., one of the oldest names in digital marketing. For several years, Duane’s focus included writing for SearchEngineLand , moderating in the original SearchEngineForums.com and being a Board member with SEMPO, where he founded the InHouse Committee and SEMPO’s annual Industry Salary Survey.