WordLift: The creation of a customised entity-based vocabulary containing the most relevant data will help Google better understand your online content. Google uses entities to satisfy users’ search intent and allow them to find the best results. For this reason, an increasingly refined entity-based model such as WordLift is key to increase the visibility of your content for search engines.
WordLift Mappings helped Kalicube structure content by following a model that focuses on content, events and people. Thus, each guest on the “With Jason Barnard…” podcast has their own page connected with the podcasts in which they participated and with the events in which the podcasts were recorded.
Above you can see the entity-based content model applied to Kalicube through WordLift Mappings.