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How to Leverage Press to Build Authority on Google

When Google ranks content, it factors in the Expertise, Authoritativeness and Trustworthiness of the author, or EAT. You could try to build authority on your own websites and social profiles. But you can move faster if you also leverage the press. We’ll talk about getting quoted in articles, link-building through publicity campaigns, and even establishing a byline or two.

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Join Dennis Consorte and Jason Barnard for this week’s episode of Kalicube Tuesdays!

Scheduled for 10 January 2023 at 17 H CET (Paris)

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Organised by Kalicube in partnership with Wordlift.

Part of the Kalicube Tuesdays series.

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