Andrea Volpini, CEO of WordLift, and Bill Slawski, Director of SEO Research at Go Fish Digital join Jason Barnard. In this video, they talk about how Google is taking a multi-modal approach and why that is importanbt to SEO. they also reveal best practices for leveraging a multi-modal approach to content to increase your visibility on Google.
Wordlift Monthly Roundtable (January 2022)
Google is leveraging MUM to improve the customer journey across Search, Lens, and other surfaces. MUM is multi-modal and encompasses vision, auditory, and language understanding simultaneously.
Traditional AI models handle one modality of information at a time. They can take in text, images, or speech — but typically not all three at once as MUM does. BERT, for example, can analyse the co-occurrences of words within the same page and understand their context. MUM takes it to an entirely new level by reading terms in any language and by combining, for example, information in visual and tactile modalities.
This session will be a deep dive into entity-based content modeling, best practices for improving rankings on Google Lens, and an overview of how the latest research advances are being implemented on Google Search.
Scheduled for 11 January 2022 at 18 H CEST (Paris)
The event is 100% free:
Organised by Kalicube in partnership with Wordlift.
Part of the Kalicube Tuesdays series.