Purna Virji is Senior Content Solutions Consultant at LinkedIn. In this video interview with Jason Barnard, she distinguishes between prominence and presence and talks about why both are important for building a successful content strategy on Linkedin.
Prominence vs. Presence: How to Build a Breakthrough Content Strategy for LinkedIn and Beyond.
In our quest to show up everywhere our audience is, we’ve put the emphasis on presence. But being present isn’t the same as being prominent. If our content can’t stand out in the news feed, then every other trick we have in the bag – from targeting to ad formats- is pointless. How can marketers create content that cuts through the clutter to connect with audiences and drive ROI? Attend this session to discover actionable strategies for building breakthrough content for LinkedIn and beyond.
Scheduled for 18 January 2022 at 17 H CEST (Paris)
The event is 100% free:
Organised by Kalicube in partnership with Wordlift and ahrefs.
Part of the Kalicube Tuesdays series.